Abe Nadar

UP CEO and CoFounder

Abe brings his passion for building to UP; he is a serial entrepreneur with a wide range of experience in building products, fundraising and managing large teams.

Abe rounds out the team’s strengths with his experiences from both successes and failures in running multiple startups and having a deep appreciation for founders in their startup journeys. He shares a strong commitment to improving the odds of success for other founders. Having started his first business at 18, UP is now his tenth startup. Abe has worked in sectors such as CPG, Tech and Fintech services.